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Why Work with Our Jewelry Buyers?

When you sell jewelry, you should expect non-negotiable, high-quality service every time. Here are the standards that you deserve:

Get cash the day of the exchange

Professional and experienced jewelry buyers who respect you

Pressure-free environment — sell when is best for you

Can trade-in for something new instead of cash

Opportunity to work with a Top Rated Local® business in La Jolla.

Sell My Jewelry

We have extensive knowledge in signed and designer pieces such as Tiffany, Cartier, VCA, Chopard, Roberto Coin and many more.

Let Us Buy Your Unwanted Jewelry

As a locally-owned, trusted business, our goal is simple — to make trading in and selling jewelry easy. Individually working with each one of our customers, our jewelry buyers believe in providing a friendly, professional atmosphere, where you not only feel comfortable, but trust us and the offer we make when you decide to sell jewelry.

Our jewelry buyers have thirty years of jewelry experience and will offer you the best possible price for your pieces. We also offer the option to trade your jewelry in towards the purchase of something new.  Whatever your desire, we will work hard to offer you the best solution.

Please contact us today or visit our store at 1230 Prospect St. in La Jolla, CA 92037.

Sell My Watches

When you are considering letting a treasured timepiece go, we understand that not only do you want to find the highest payout for your watch, but you also want to have the best experience. La Jolla Gems offers those in La Jolla the best customer service in the area. With our experienced and knowledgeable jewelers and watchmakers, we not only look at all of the appropriate markers of a luxury watch for the most accurate evaluation, but we always want to give you the highest payout and easiest transaction as possible. Each of our appraisers have a history of successful transactions and happy clients — we only hire the best of the best.

  • Alessandro Fanfani

    Audemars Piguet

    Baume & Mercier


    Bedat & co.





    Bueche Girod



    Carrera y Carrera



    Charles Krypell





    David Webb

    David Yurman

    De Laneau

  • Di Modolo

    Doris Panos


    Elizabeth Locke

    Erica Courtney

    Fred Paris

    Frederique Constant

    Gerald Genta

    Giovanni Ferraris

    Gregg Ruth


    Hearts on Fire

    Henry Dunay


    Ilias Lalaounis

    Judith Ripka



    Laura Munder


    Marco Bicego

    Marina B.



  • Omega

    Oscar Heyman


    Pasquale Bruni

    Patek Philippe

    Paul Morelli

    Penny Preville




    Roberto Coin





    Stephen Dweck

    Stephen Webster

    Tiffany & co.

    Vacheron Constantin

    Van Cleef & Arpels




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Frequently Asked Questions

At La Jolla Gems, the process of selling your jewelry is simple: bring the pieces that you would like to sell into our store, or send us an email with pictures and a brief description,and we will tell you what we would pay for your items in a quick and professional way. That’s it! You do not need an appointment, and you do not need to clean or repair any of your pieces.  Below are some frequently asked questions about selling your jewelry to us.

What types of jewelry do you buy?

  • We buy all types of Gold and Platinum jewelry and watches, any age and in any condition.
  • We buy Fine Quality Name Brand watches such as Cartier, Piaget, Patek, Rolex, etc., any metal type.
  • We buy Diamonds, loose or set in a mounting
  • We buy Colored Gemstones and other fine quality gems, loose or set.
  • We buy Designer gold and platinum Jewelry such as Tiffany, Webb, Cartier, VCA, etc.
  • We buy gold coins

If you are not sure about what you have, please send us an email with photos and a description at

Or call us at 858-459-1716 and we would be happy to answer your questions and walk you through the process.

What do I do if I would like to sell my jewelry?

Contact us either via email or phone and let us know what you have. If you live in the area, you can drop in without an appointment and we can look at your pieces. If you live out of the area, the best would be to take photos and send us an email. Or call us and we can go from there.

Do I need to have professional photos?

No! Put the jewelry on a plain background, turn off the flash, and snap a few photos with your phone or camera. Try to keep it in focus and don’t worry about getting every detail. We are looking to get a rough idea of what you have, the size of the piece and the design. We can tell pretty quickly whether it is something that could be resold, or if it would be something valued for its materials alone.

What about old appraisals and certificates? Are they helpful?

For diamonds and gemstones, if you have a certificate from a laboratory (such as GIA), please include that documentation with the jewelry. Some labs are better than others, but having that information is very helpful.

If you have an appraisal, we can look at that as well, but it is not necessary for us to have that information to make a decision. Most appraisals are for retail replacement values, and we are basing our valuations on different criteria. Also appraisal valuations are for insurance purposes and are not that helpful when selling the piece.

Do I need to clean or repair my items?

No, you do not need to clean or repair your items. We can evaluate them as they are.

Am I obligated to sell to you if I get an offer?

No you are under no obligation to sell your jewelry to us. You are free to take your time and make up your mind. If our offer is time sensitive due to day to day changes in market values, we will let you know.

Do you charge a fee for evaluating my jewelry?

No we do not charge a fee for making an offer on your jewelry.

If I am ready to sell, how would I get paid?

If you accept our offer to buy your pieces, we would pay you immediately. If you still have unanswered questions about selling your jewelry, please contact us at or call us at 858-459-1716  and we would be happy to answer your questions and walk you through the process.

Thank you and hopefully we will speak soon!

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